Content Marketing

ReviewTrackers (2018 – 2023)

Content Strategy, Ideation, and Implementation

For the last two years, Rexly spearheaded an annual report called the State of Reputation Analysis. This report combined internal ReviewTrackers data and third-party findings to provide insights into specific reputation benchmarks for multiple industries.

Rexly coordinated with multiple teams to gather and confirm the data before writing multiple drafts and then publishing the final version on the ReviewTrackers website. He then coordinated with the Sales team and the social media manager to create a promotional plan that helped attract ideal readers to the report.

ReviewTrackers 2023 State of Online Reputation Analysis

Blog Post Content and SEO Implementation

Rexly’s day-to-day work at ReviewTrackers comprised of writing new and relevant content to readers covering various topics in the reputation management space. He also spent time improving older posts that needed various SEO improvements such as new headers, images, data, or updated links to existing content.

The Power of a Management Plan for Reviews with Photos

Reputation Management: The Complete Guide

The Complete Guide to Google My Business

How to Improve Your Online Business Reputation

Want to Bring In More Agency Revenue? Try Reputation Software

5 Steps for Powerful Small Business Reputation Management

Why is Medical Reputation Management Important?

How to Grow Your Digital Marketing Agency Through Online Reputation Services

How ReviewTrackers Photos Feature Enhances Brand Reputation

The Guide to Reputation Management for Doctors

The Importance of Sentiment Analysis in Marketing

How to Create a Customer Experience Strategy

Local SEO Management: Everything You Need to Know

A Guide to Creating Your Customer Acquisition Strategy

Video SEO Implementation

In addition to blog content, Rexly also contributed to video content. Specifically, he uploaded video content created by colleagues to the ReviewTrackers YouTube channel. He also wrote SEO-targeted descriptions for each video and included UTM-based URLs to better track and generate leads created from YouTube.

Cooking Up Your Online Reputation series

ReviewTrackers Mythbusting series

Youtech and Associates (2018)

Rebranding and Social Media Content

To create an effective rebranding presentation for a client, Rexly collaborated with the content, design, and social media teams. He conducted on-site research with colleagues, participated in numerous meetings to pick the right names and design for the new brand, and contributed content to the final presentation. The client eventually chose it as the winning proposal.

Rexly was also tasked with creating and editing social media content for Surpass Senior Living, an assisted living community with numerous locations in Arizona, Texas, and Georgia. He created unique posts for the client’s flagship social media account as well as eight Surpass locations. The posts are available on Facebook, Instagram, LinkedIn, and Google Plus.

Facebook – Surpass Senior Living

Instagram – Surpass Senior Living

LinkedIn – Surpass Senior Living

Google Plus – Surpass Senior Living

Blog Post Content

The Best Tech Gadgets For Seniors

A Sneak Peek At New Summer Products For Your Hair And Body

Video Slots By The Numbers

A Tourist’s Guide To Video Slots In Cook County

A Tourist’s Guide To Video Slots In Springfield

Get A Mental Workout With Three Simple Activities

Four Factors That Determine Your Air Filter’s Lifespan

Four Great Reasons To Have A Salon Or Spa Party

REPORTER

Columbia Missourian

The story is part of a series of articles about the evolution of the town of Ashland. The gymnasium has been utilized for 60 years, but is currently crumbling to the point where it cannot be used anymore.

ASHLAND: Old gymnasium served students, community for 60 years